And they can’t quite pull it off because it’s not at all authentic to who they really are—fascists/capitalists. Book Trolls = BIFs (Book Industry Fascists).
When you find yet another morally corrupt book industry critter, who is unsurprisingly an unpublished “book expert,” and it’s so easy to stomp on them that you actually get bored with the idea. You then realize that they’ve, in fact, stomped on themselves in their own efforts to stomp on you (and also on other authors). And thus, they’ve labeled themselves not only a “BIF” but also a “clout chaser.” Don’t cater to the trolls. Keep being you.